In recent years we have helped the museum to introduce a fresh, contemporary appearance to their marketing materials and display graphics, which are designed to appeal to visitors of all ages.
The challenge was to create a brand that retained an essence of the venue’s past whilst presenting an image that reflects the interactive experience of visiting today’s living museum.
The project has been one of continuous development in order to gradually evolve the public perception of the brand.
Our creative work has been applied to many aspects of the museum’s output - both promotional and informational. Projects have included the creation of a new guidebook, visitor leaflets, press ads, events guides, posters, banners, digital ads and the design and project management of the museum’s new "Discover The Black Country" interactive exhibition facility.
The team at Charles Design go above and beyond to fulfil the briefs we give them. Over the years we have worked with them, their enthusiasm and passion for what they do has been endless and the knowledge they have built up of the Museum makes it feel like we are dealing with an extended in-house team as opposed to an agency.
Laura Wakelin - Director of Communications & Marketing
