G & O Springs

Our client is a world class designer and manufacturer of precision springs, meeting the exacting demands of the aerospace and defence industries as well as safety critical applications.

This modern, forward-thinking company required a clean, crisp solution to reflect their stringent approach to achieving the highest levels of quality, precision and performance. There are multiple pages covering not only the main product types but also many key processes in detail. At the core of the design is a highly pragmatic site which enables potential customers to discover key capabilities quickly and efficiently. We pared back the visuals to focus on the bare essentials, emphasising striking images, white space, clear use of typography, and strong brand identity.

We used slick but subtle text animations to engage the viewer and create a dynamic feel throughout the website. The understated use of diagonals reflects the angles of the corporate logo and references the basic spring form.

The multi-lingual site incorporates a squareness calculator which will encourage industry professionals to return, time after time. Other features include an animated graphic displaying the client’s latest performance metrics.